Prospective clients wanted to work with Papaya Search, but some were reluctant to hire a specialized agency over a one-stop-shop offering more.
The whole story:
As an SEO specialist, Bobby was competing against some very big agencies that offer it all to their customers: SEO, maintenance, content edits, and more — he needed to make his offer more compelling.
“I’ve had prospects that were on retainers with a million dollar agency but they wanted to use me for SEO,” Bobby explains. “Their retainer was giving them ongoing maintenance and web support so I needed to compete with that in order to get the contract signed.”
But that wasn’t his only conundrum. Friends, acquaintances, and friends of acquaintances were always approaching Bobby and asking him for help with their websites. A lot of times it was run of the mill maintenance stuff, something Bobby doesn’t offer and doesn’t prefer to do.
Bobby is one of the friendliest people you’re likely to meet so he wasn’t comfortable just turning them away. So he agreed to help them out. But he needed to find a way to do this without eating into the time he uses to grow his SEO agency.
Bobby partnered with GoWP and was able to compete for clients looking for a one-stop-shop by offering them a complete solution.
The whole story:
With GoWP, Bobby can deliver his incredible SEO results for clients while also providing ongoing maintenance and support.
“I can’t think of any client who has not been happy with the service,” Bobby explains. “I love being able to tell clients that ‘my team’ will take care of things for them. It’s so simple and such an awesome value for them.”
Using GoWP allows Bobby to focus on growing his agency and stay on top of the ever-changing SEO game. Without having to worry about keeping his ongoing clients happy, he can ensure that he is delivering the best SEO service out there.
And it’s made all the difference.
“I am so grateful that GoWP exists. Individually, the whole team is so friendly and awesome and that reflects in the business,” Bobby said. “That is very much in line with the way that I operate by keeping the customer happy but also enforcing boundaries when needed. Of course that’s important too.”