The customer journey is no longer linear. Greg teaches us about the importance of being available via the right channels for your customers along their journey.

Generic messaging, or “batch-a-blast” email marketing, fails to cater what brands want to relay. It can be time consuming to create several different versions of an email with a small marketing team. 

Greg’s tips on omnichannel marketing:

• Use more targeted and relevant segmented emails. If we can touch consumers in multiple places, the conversion is going to be better. It’s not about adding more channels, just finding the channels that work well for your brand, your audience.
• Personalize the welcome email. The probability of getting through to the inbox is increasingly higher when you personalize in a human-like way. Automation is great if you have the right tools for the job, just don’t rely on it for everything. 
• Add SMS to your marketing. SMS can serve as a stand alone channel or a complimentary channel. which sees an increase in revenue by cutting through the inbox. Omnisend wrote a great article on this, check it out if you are interested in adding SMS – The Rise of SMS Marketing. 
• Add trusted channels where your audience lives and shares. Be present there to share what they share to establish trust. 
• Add incentives to be on your channels. Give them a reason to come back by offering swag!